{"product_id":"all-american-ads-of-the-70s-by-steven-heller-2022-hardcover","title":"All-American Ads of The 70s by Steven Heller (2022, Hardcover)","description":"\u003cp\u003eThis volume tracks the shift in American print advertising during a decade dominated by the rise of television, rapid cultural upheaval, and the birth of the \"Me Generation.\" \u003c\/p\u003e\n\u003cp\u003eBecause print ads had to compete with fast-paced, blaring TV commercials, 1970s graphic design became much more literal and in-your-face than the sleek, subtle styles of the 1960s. The book features a massive collection of color-drenched ads spanning fashion, automobiles, food, and tech, capturing the exact moment disco clashed with punk, and corporate marketing focus groups started taking over Madison Avenue.\u003c\/p\u003e","brand":"Books That Changed My Life","offers":[{"title":"Default Title","offer_id":48590218330361,"sku":"bk-12","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/6308\/2745\/files\/bk1.jpg?v=1782320661","url":"https:\/\/booksthatchangedmylife.org\/products\/all-american-ads-of-the-70s-by-steven-heller-2022-hardcover","provider":"Books That Changed My Life","version":"1.0","type":"link"}