A vibrant, nostalgic journey through post-war American consumer culture, compiled by cultural historian and graphic design authority Jim Heimann. This volume illustrates how Madison Avenue shaped the American Dream during the golden age of capitalism.
Well-cared-for hardcover copy. The binding is firm, and tight, and the internal pages are clean, bright, and completely free of any markings. Includes the original dust jacket, which is in great shape overall showing light shelf wear (minor edge rubbing). A very clean collector's copy from our library to yours!
Synopsis
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.
From The Worlds Finest Automatic Washer to the Cadillac which Gives a Man a New Outlook, youll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and Have you noticed how many of your neighbors are using Herman Miller furniture these days? If only you could really travel back in time and pick up a few chairs for your collection...
About the Author
Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.