This volume tracks the shift in American print advertising during a decade dominated by the rise of television, rapid cultural upheaval, and the birth of the "Me Generation." 

Because print ads had to compete with fast-paced, blaring TV commercials, 1970s graphic design became much more literal and in-your-face than the sleek, subtle styles of the 1960s. The book features a massive collection of color-drenched ads spanning fashion, automobiles, food, and tech, capturing the exact moment disco clashed with punk, and corporate marketing focus groups started taking over Madison Avenue.